ASSIMEC sas

Design 360 degrees identity of Company

ASSIMEC sas
Brand restyled , Logo , Web Design
Buisness Card
Brand Design
Default Gothic [1996] 
finds its initial inspiration in the look of Apple’s Chicago system font (by Susan Kare) particularly the distinctive ‘C’ in the scalable version of the font (by Bigelow & Holmes). The similarity doesn’t go much further, however, as Default Gothic embodies more delicate and nuanced terminals,super-elliptical body structures, and a narrower aspect.
Iskra
 is a new sans serif designed by Tom Grace. It was conceived to challenge the limits between utilitarian and decorative. Sporting a low-contrast profile, it is a study of bridled energy in the Cyrillic and Latin scripts. Its eye-catching forms are an oblique tribute to the less-predictable style of brush lettering, and contain daring, elegant curves, economical proportions, and a slight top-heavy asymmetry. 
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